The lack of knowledge, the fear of change and the myths surrounding digital transformation make many entrepreneurs nervous when they hear about this topic. Many organizations continue with outdated and unprofitable work processes.
Digitization offers enormous potential to gain competitiveness in an increasingly technological world. A study by the Massachusetts Institute of Technology states that more technological companies are more profitable and have more satisfied customers.
It can be defined as the integration of new technologies in all areas of a company to change the way it works. T he goal of digital transformation is to optimize processes, improve your competitiveness and offer new added value to your customers.
It's not about buying more powerful computers or storing data in the cloud; digital transformation implies a change in the mentality of managers and employees of organizations. The bet goes towards new working methods that take advantage of the full potential of digitization.
